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NEWS RELEASE MASTERCLASS
News Release Masterclass: Welcome
How can you prevent your news release from being ignored or deleted?
Is a news release the best way to deliver your message?
Tens of thousands of press releases arrive in the inboxes of news organisations every week.
This basic course gives you an insight into how global news organisations work and how to cheat the systems in place.
In a simple overview you will learn how to make a news release work for you and your company.
News Release Masterclass: About Me
YOU WILL LEARN:
WHETHER A NEWS RELEASE IS ACTUALLY NECESSARY
HOW TO IDENTIFY THE ANGLE
WHAT - AND WHAT NOT - TO INCLUDE
THE ART OF BREVITY
WHO TO SEND IT TO – KNOW YOUR MARKET
TIMING IS EVERYTHING – WHEN TO SEND IT
HOW TO CAPTURE INTEREST
TECHNIQUES FOR WRITING EFFECTIVE NEWS RELEASES
STRUCTURE, LAYOUT AND CONTENT
BEST PRACTICE – WILL YOUR NEWS RELEASE WORK?
News Release Masterclass: List
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